Waters Corporation

Waters creates business advantages for laboratory-dependent organizations by delivering practical and sustainable scientific innovation to enable significant advancements in areas that include healthcare delivery, environmental management, food safety and water quality. Bringing keen understanding and deep experience to those responsible for laboratory infrastructure and performance, Waters helps their customers make profound discoveries, optimize lab operations, deliver product performance and ensure regulatory compliance.

CHALLENGE

Waters hoped to create a learning opportunity for their audience that would provide a “peak behind” the laboratory doors and break down complex scientific topics into more easily understood pieces that can be viewed and shared.

SOLUTION

A video series was created, “Behind the Science” features a Waters employee, Jen, as our hostess and hands-on learner. Each program is designed around a topic that Jen and a series of scientists explore through active discussion, demonstrations or a “battle.” As Jen engages and learns, our viewers do the same. Each program concludes with Jen providing an overview of the topics and key facts uncovered and announces the topic for the forthcoming program.

OUTCOME

The “Behind the Science” video series has been a great success. This program helps to humanize the science and provide understanding of these complex topics to a broader audience. The programs are released regularly on the Waters Corporation website and all social media channels to continue to drive conversations and engage new audiences.