SevOne

SevOne is one of massAV’s growing relationships, but is also on a unique path to be our most innovative client. This is the story of how we utilized projection mapping and our expert staff to create something unforgettable for one of our most interesting partners.

CHALLENGE

Our partnership began in 2015 with the launch of their very first user conference NEXT15. SevOne wished to start this annual conference with a “bang” by transforming the campus of the University of Delaware into a Convention Center. Challenge accepted and task completed.

Working with limited time and budget, the creative team at massAV worked collaboratively with SevOne to tell their story in a unique way. Additionally, massAV designed numerous branded signs, way-finders, after-party decor and multiple interactive displays throughout the venue.

 

SOLUTION

The event contained a combination of General Session and Expo Area that literally transformed the Student Center overnight. In 2016, SevOne returned on the heels of that first success and together we raised the bar further at the Gaylord National Resort in Washington, DC. The center-piece was a Projection Mapping Opening Experience Video that mesmerized the audience. Working with limited time and budget, the creative team at massAV worked collaboratively with SevOne to tell their story in a unique way. Additionally, massAV designed numerous branded signs, way-finders, after-party decor and multiple interactive displays throughout the venue.

OUTCOME

The sub-theme “NOW” emerged from the design process and took on a new life as the organic evolution of “NEXT.” The SevOne relationship is a perfect example of how the partnership between client and production company evolves under the best of circumstances. Today, the massAV teams continue to work seamlessly with SevOne as they continue to grow in the digital infrastructure space and plans for NEXT17 were quickly put into motion.