Continuum is the IT Management platform company that allows Managed IT Service providers (MSPs) to maintain and back up on-premises and cloud-based servers, desktops, mobile devices, and other endpoints for small and medium-sized businesses. “Navigate” is their annual user conference focusing on the latest innovations in network peer-to-peer, training, and system solutions for MSP businesses and organizations.
Challenge
Continuum looks to raise the bar each year in its successful series of Navigate User Conferences and Navigate2018 was no exception. This 1,000-attendee event spanning three days is their flagship program combining General Session presentations, noted Keynote Speakers, and a trade-show-style Innovation Center where partnering providers share products, services, and support.
Continuum had several baseline needs that required unique technical solutions to create an immersive experience that not only told their diverse story but also showcased many of their systems in action.
Stagedge Solutions
Working directly with Continuum’s technical and creative teams, Stagedge was asked to deliver “The Big Story”. Why is Continuum changing industry paradigms? How do they do it? And where is the future going? This resulted in a powerful opening video that set the table for the increasing excitement that would follow over three days.
Next, was the SOCC (Security Operations Control Center). This was an “experience theater exhibit” staged on the trade show floor outside the main ballroom entrance and took attendees on a journey from the very first signs of a network threat through identification and resolution. The exhibit ran continuously to full-house attendance each day and not only showed Continuum and their partner's products and services in action…it also turned up several valuable leads for the attending sales force.
Lastly, Continuum asked Stagedge to create a “Grand Entrance” to the main ballroom. One that would certainly stand up to the promise of “Show Business”. Taking our cues from that keyword, Stagedge employed our latest LED solution and constructed a marque entrance that was larger than life. When a still-image banner just would not do, Stagedge designers not only assembled the LED Marque but also brought it to life with dynamic content that announced sessions, speakers, and proudly displayed sponsor logos.
Throughout the days of the event, Stagedge camera crews were there with full coverage of the event, creating a re-cap video that reminded each attendee why Navigate2018 was the best tech conference they had attended all year.
Outcome
In the end, it’s all about the experience. Not just for attendees, but for the collaborating teams making it all happen as well. The Continuum team and their planners merged with Stagedge like they have been together for years. Each aspect of the event outmatched the next and as the bar rose higher and higher, so did the quality of the relationship. Today, in the wake of this event, Continuum and Stagedge are eagerly looking towards 2019 where expectations will certainly be exceeded once again.
The floorplan was well thought out and scalable to meet the shifting needs of the growing attendance while resolving challenges in a space with many support pillar structures.
