March 21, 2016

It’s Not Just About the Tech: 5 Creative Ways to Make Your Event Stand Out

We all know effective technology is essential to making any event successful. If the lights aren’t focused and the microphone doesn’t work, you’re not going to hold an audience’s attention for very long, right?

But when it comes to making an event truly stand out you have to go beyond the tech. There are thousands of events planned every year, so how can you make yours memorable?

Here’s a short list of ways to make an event stand out and help you leave a lasting impression on your audience:

Build a strategic layout

The first impression you’re going to make on your guests is with the layout and theme of the venue. Before they hear any speakers or see any presentations, your guests are going to be judging your event based on the set up. A scenic design with a continuous and impactful theme that establishes your brand will go a long way toward making them remember your event after they’ve gone home.

Don’t let presentations take center stage

Good presentations and high quality video are important, but they are much more effective when they are there to support the person actually doing the presenting. It is important to never let the technology distract the audience from the presenter.

Use social media to your advantage

Social media is becoming increasingly important in event production, so be sure to make use of it before, during, and after your event.

Find out what networks your target audience belongs to and promote your event before it begins. Create a simple and memorable hashtag that people can use to refer to your event and make sure to highlight any event speakers’ accounts so your audience can connect with them.

Think about graphics and branding

You can have all the cool technology in the world, but if your presentation is simply words on a backdrop, your audience may find it hard to get excited. Use imagery to make your presentation interesting and engaging, but remember to stay on theme. Coordinated branding will help reinforce, not distract from, your message.

Pay attention to the big picture

Whether you’re planning an event on your own or working with an AV company, you want to make sure that all aspects of your event connect. Creating an overarching theme will help you avoid confusing your audience while also making your event more memorable.

Event planning can be a lot of work, but with the right help you can be sure your next event will be one to remember!


One Response

  1. John says:

    Thanks for sharing these ideas. I definitely agree with the idea that, when planning/executing an event, you have to look at it as a whole and make sure everything makes sense together. Viewing the different parts of your event as contributing to a larger product could help with that. Of course, with the increasing use of social media networks, finding an effective way to promote your event and engage attendees will do a lot to get the word out about it.

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