Corporate Video Studio
October 20, 2014

How to Shoot a Corporate Video: 5 Reasons To Use a Video Studio

Corporate video is a compelling communication tool, but we’re often asked how to shoot one that looks professional and polished.

Here’s an inside tip that many marketing managers don’t know: shooting corporate video in a studio will always give you better quality, and the cost is almost always similar to having an on-site shoot done.

If you’re trying produce a video with your C-Suite, it’s worth convincing them to present their message in a studio setting. Here’s how you can pitch it:

Benefits of Using a Corporate Video Studio

But what separates a video studio from your on-site set up and why do you need a dedicated video studio to produce the best corporate communications videos

1) Studio Quality Audio

Good audio is one of the most overlooked elements of video production. It’s also one of the most important. Poor audio quality is distracting, and a sure sign of an amateur production. When you shoot in a dedicated video studio you can maximize the quality of the audio itself by recording in a space that is designed for optimal audio.

Studios eliminate outside distractions (like slamming doors or chuckling colleagues). Plus you’ll have professionals and the equipment you need (like a boom mic and operator) to produce the best possible sound. Simply put, studios sound better.

2) Studio Quality Lighting

What’s the first thing you do when you want to “set a mood?” Lighting is a powerful tool that can have a dramatic effect on both the quality and the character of your video. You can use light to shape the overall mood of your video, add emphasis, or portray an individual in a certain way. 

When you shoot video in a studio, your production team has direct control over all aspects of the lighting, and the seasoned professionals onsite can help determine the best light to complement your message.

This post on provides a great overview of various studio lighting choices that can affect the way your message is perceived. Trust us, it matters.

3) Dedicated Studio Space

Have you ever tried to shoot a video in a conference room? Aside from the struggle of finding an appropriate backdrop (or green screen) and removing unsightly furniture or trinkets, conference rooms feel cramped and claustrophobic.

People dart behind desks and under cameras to stay out of the shot. Chairs and equipment get piled in the corner to be tripped over and maneuvered around. There’s nowhere to stretch and “shake-it-off” before your next take. 

A dedicated video studio, on the other hand, gives your talent room to move and breathe. It’s free of clutter and can be configured to suit the needs of clients on an individual basis. Don’t underestimate the value of a pleasant, open space for setting your talent at ease.  

4) Dedicated Studio Time

Time is another often-overlooked benefit to shooting in a video studio rather than a conference room. There is no pressure to rush if another take is needed. No one is looking to move into the conference room, peeking through the windows, or interrupting to see when you’ll be done. 

Compared to a conference room a video studio feels like a quiet oasis. The un-hurried vibe generally serves to set talent at ease and minimizes distractions. 

5) Studio Quality Results

All of the above could really be summed up in one word: quality. In an age of “run n’ gun” video,  well-produced pieces with solid content stand out from the crowd. The real reason to choose a studio over a conference room is the obvious difference in quality. You’ll simply get better overall results when you shoot in a video studio. 

High Quality Corporate Videos Need Studio Support

Your corporate video production should tell your story while representing your brand. In the best productions, all of the elements above are meticulously considered, yet invisible to your audience. With all this in place, the focus remains squarely on your message.


3 Responses

  1. Gerty Gift says:

    I liked what you mentioned about having a dedicated video studio. It’s a good idea to have a space that is removed from the rest of the office so that is kind of a clean slate to shoot a video. I know that the company I work for is going to be shooting a video soon, but I believe that we’re going to rent out a studio, since we don’t have one of these rooms yet.

    • Bob Pascarella says:

      Give us a call and I’m sure we can get you booked in our gorgeous room at the right rate. People may think it’s very expensive…but it is not only affordable, it is worth every penny.

  2. I think a lot of companies think they can make their own videos and they will turn out perfect. However, I’ve had a couple jobs where the corporate videos are so unprofessional that it is hard to take them seriously. I completely agree that high quality production will stand out and keep the focus on the message.

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