Live Event Engagement
February 27, 2014

Four Modern Tips to Maximize the Impact of Live Event Productions

Community Education, Face-to-Face Engagement, and Collaboration


In our last post we looked at the importance of good pre-event messaging for drumming up excitement for an event. But the second phase of the event life cycle is arguably the most important: the live event production.

This is your time to put the experience in your attendees’ laps. So what production choices can you make to have the biggest impact?

Live Event Productions in 2014

These four tips for awesome live events leverage elements of modern tech to keep your audience engaged from the moment they walk in until long after they’ve left the building.

1) Start Big with Video or Live Action

Kick off your meeting with a stellar opening video or live performance. It’s effective to start a live event off on a powerful note that grabs the audience’s attention, delivers some high level messaging and sets the tone for the meeting.

2) Design for Maximum Impact

It’s also important to keep the experience alive at all attendee touch points. Visually in the space, how are your attendees experiencing your event? Think signage (both traditional and digital), an event app, the breakout rooms, and the hallways in between. Are you using these touch points effectively to deliver your message and enhance the attendee experience?

3) Facilitate Speaker Engagement

Are your presenters being introduced with impact? The presenters are, after all, the ones delivering the majority of the content. How is your audience engaging with them? Social media, on-site videos, and interstitials are all great ways to keep the message and enthusiasm alive.

4) Webcast Important Content

You should also consider webcasting the key presentations. This allows people who were unable to attend the event an access point to start inquiring, to hear your message, and to see (virtually first hand) what they are missing.

In the next Event Life Cycle installment, we are going to look at what you can do after your event to continue the experience and further build your community.

Download our Event Life Cycle White Paper


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