Why You Should Use One Provider For Your Event Webcast
March 28, 2018

Why You Should Use One Provider For Your Event Webcast

As you well know, putting on a live event poses a plethora of challenges. The goal of any good production company is to minimize or eliminate these obstacles so that you, as the client, can spend less time worrying about the logistics and more time focusing on the impact of your event.

One way to achieve this kind of harmonious success is by hiring only one company for event staging and the simultaneous webcast. Read on to learn more about the benefits of doing so.


With the high-stress levels that typically surround event production, the last thing you need is a miscommunication. Instead of trying to juggle two different companies with two different sets of values and two different methods of communicating, make things easier for yourself by hiring one company for event staging and webcasting.

That’s not to say that two companies can’t and won’t work well together, of course. It’s just to say that one tends to work better.

By establishing a relationship with one company, the chances that the lines of communication will get crossed are greatly reduced. This isn’t the time to take any chances. If you run into a problem, you’ll know exactly who to go to because you have one point of contact. It’s as simple as that.

Quality Control

Having a single partner to look at everything you’ve assembled ensures a quality presentation. With many webcasts, we see a collection of several produced pieces and different types of media, including video, animations, PowerPoint, photos, and even screenshots that all need to work in harmony. You may have a vision for how those pieces fit together and you may not, but an experienced partner can assemble the puzzle, either way, to make sure no seams are showing.


If you’re webcasting from your own facility, chances are you’re going to have to significantly rearrange some spaces to make that work, and potentially interfere with your team’s day-to-day work. A production company partner can offer you a studio so your team can walk on and walk off again on the same day, having put together a professional webcast under the supervision of an experienced team. Having access to a studio just simplifies and streamlines everything about your presentation and your livestream.

Comprehensive Content

Quality control is one thing, and having all of the elements you need is another. Simply put, trying to transition between elements of your presentation live (or even recorded) in the moment requires a great deal of planning and expertise, especially if you’re incorporating audio, video, and potentially even props into your webcast.

To that end, hiring a company that combines event staging, video production and webcasting services will ensure you have a partner that is qualified to take you from concept to final delivery. Call us at massAV and we can show you what that level of experience and capabilities looks like in person.

Fortunately, massAV has plenty of experience in event staging and webcasting. We would love to help you out!



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