An AV Experience Like None Other: massAV’s New Cyclorama Studio
As you drive toward massAV’s new facility in Tewksbury, Mass., it’s easy to get caught up in the serenity of the scene. The picturesque pond, the ducks, the light…nature’s peacefulness that is so hard to replicate.
But not impossible. Not anymore. Inside the new facility is a space that at first seems like an alternate universe of infinite white. This isn’t simply a sound stage. It’s a place where anything is possible and all your creative dreams can come true.
Now in its 40th year, massAV has grown into a full production company, using new technology to create truly engaging experiences that captivate audiences and inspire action.
As we celebrate our 40th anniversary, massAV is also pushing forward into a new state-of-the-art headquarters. The building boasts two editing suites with full Adobe Creative Suite capabilities and a video sound stage that might actually make your head spin—our dual wall cyclorama studio, designed to create a completely immersive experience.
What is a cyclorama wall? Image a room with a 90° curved wall creating a seemingly infinite backdrop. The experience is affective. As a filmmaker or videographer seeing the space, you would instantly say to yourself “I want to shoot something in here.”
And that’s not the only new technology we’ve added. Walking through the 33,000 sq. ft. building, you immediately notice that “new facility” smell everywhere you go. Even the warehouse space—all 12,775 sq. ft. of it—is shiny and new.
But don’t be distracted by the freshness; this is a place where the industry’s most dedicated technicians, producers and creative minds do their thing. Combining state-of-the-art event staging solutions with award-winning creative expression doesn’t happen without real people rolling up their sleeves and getting to work.
Of course, you might not realize all that while standing in the infinite white space of the massAV cyclorama studio. Here, you just feel at peace. Like there’s nothing else in the world. You might be late for the meeting in the conference room…but you don’t care. Everything is going to be just fine.