live streaming team sitting before webcasting equipment
May 6, 2019

Three Questions to Ask Before Booking Live Streaming Solutions

Live streaming or webcasting an event can be a high-stress situation if you’re not a professional. It’s a delicate balancing act between meeting the needs of the presenter, the audience in the room, the online audience, and the company executives who expect flawless execution. Managing problems with the webcasting solution is a headache you don’t need and one that can be avoided if you ask the right questions before the event.

Live streaming solutions are not all alike, so we’ve put together a list of topics we discuss with our clients before an event to ensure the one you select meets your needs.

1. What Are Your Technical Capabilities

Most live streaming solutions use up-to-date equipment and applications to get your event online seamlessly, however, talking about technical capabilities before you hire will save you from problems later. Ask about upload and download speeds, firewalls, video quality, and how the stream will look on mobile.

If you are webcasting from your place of business, ask if the solution can work with your IT and Networking team. Communication between the service and your in-house IT will be essential to identify any possible problems before you go live. Security and how the online audience will gain access to the webcast is also important. Ask the live streaming provider if they offer email verification and password protection for those viewing the webcast.

2. What Kind of Support Do You Offer Before and During the Event?

Professional live streaming solutions should have a menu of staging and setup options available, from connecting to a simple in-house system to providing microphones, cameras, and other equipment. Combining a webcasting solution and production experience means your live stream will have excellent video and sound quality. When your live stream looks great, your company looks great, giving the online audience a great experience and your company high-quality material that you can draw from for future videos.

3. Can We Have Remote Interaction with Presenters and Online Participants?

Live streaming today offers far more options than simply broadcasting a presentation. A quality solution should be able to offer moderated chat capabilities and Q&A forms that allow you to take questions from participants as the event is happening. You may want to have a presenter jump into the event from a remote location. If so, ask if you can have multiple video streams integrated into the webcast.

You may also want to simulcast your event to reach a larger audience, or to an internal webpage for employees. Ask your live streaming provider about broadcasting on social media channels, to a custom landing page, or a company website.

Once you have carefully researched webcasting providers, reach out to massAV to learn more about the MAVLive solution and how we can help. We will make sure your live stream is carefully executed, so webcasting is one less task you on your work to-do list.



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