Rectrix Aviation

Rectrix Aviation provides the highest level of private jet charter service, aircraft management maintenance, and fixed based operations. The entire Rectrix team is dedicated to exemplary service, security, and safety, making them a truly first-class operation that delivers every aspect of air travel within the lap of luxury.

CHALLENGE

Rectrix is a highly polished operation and they require the same level of perfection from their partners.  As the company’s 10th anniversary approached they were enjoying continued growth and wanted to thank their clients with a special celebration.  The environment and message needed to strike the proper balance between elegance and excitement, emphasizing the organization’s operational strength while treating guests to an entertaining evening.  And, of course, the execution had to be perfect.

SOLUTION

massAV took a two-part approach to creating a showcase, producing two video pieces celebrating the company’s culture and operation while designing an immersive environment that let attendees sample the Rectrix experience.  Surrounded by luxury aircraft that were open for tours, guests enjoyed a polished, fast-paced corporate identity video program that set the stage for live, interactive celebrity story-telling.  The evening progressed to feature a dynamic laser light show and concluded with a testimonial based recognition video reemphasizing Rectrix’s people and their continued commitment to excellence.

OUTCOME

An “intimate gathering in an airplane hangar” is a unique experience in its own right and this night was a total success.  The audience was engaged throughout and Rectrix executives enjoyed an opportunity to chat with clients in a familiar, but fun atmosphere.  The experience and messaging struck an emotional core, with one employee – after viewing the recognition video – remarking, “I haven’t been this proud to work for the company since the day I was promoted”.